Executing Strategic Direction And
Sustainable Advantage

Accelerating Market Leadeship

The focus of this step in the strategic transformation process is to operationalize the new or updated strategic direction and competitive advantaage across the business function or enterprise. Once operationalized, the organization is then aligned to the new direction and readied to initiate execution.

During previous steps in the transformation process, the focus has been to define and gain consensus around an updated or new strategic direction and competitive differentiation. While previous steps have been challenging and have required significant due diligence, execution, this current step in the process, is the most comprehensive and has the greatest impact on success. In most cases, when strategic transformation has failed it's due to poor execution and not the new stategy.

Based on the selected level of strategic power desired and planned for (during Maximizing Strategic Power), this next step of the transformation process significantly expands, engages, and empowers Stakerholders and Stakeholder Groups in a progressive manner as needed to operationalize and execute strategic direction and sustainable differentiation.

Executing Strategic Direction And

Sustainable Advantage — Actions And Outcomes

Key actions and outcomes associated with operationalizing and executing transformation during this step of the transformation process include:

  • Expanding teams and confirming and or revising roles, accountabilities, and sponsorship as needed.
  • Identifying additional Stakeholders and Stakeholder Groups.
  • Building out strategic themes objectives and metrics.
  • Operationalizing the new strategic direction and competitive differentiation.
  • Considering options for funding the transformation.
  • Aligning products, services, initiatives, and programs portfolios to new or updated strategic direction and competitive differentiation.
  • Aligning enterprise and functions to new or updated strategic direction and competitive differentiation.
  • Continuously reviewing effectiveness of Stakeholder, Change, and Communcations Management.

With extensive experience leading and participating on virtual teams, advising, briefing, coaching, and facillitating can be effectively and successfully conducted virtually enabling your Leadership Team and Stakeholders to fully engage with the transformation process without having to be in the same location.